I'm not sure it'll become huge because the Apple Airpods will probably squash it like a bug. I think it serves a very small niche because most normal hearing people would probably go for the Airpods or something similar in the range of $100-$150 and wouldn't want the shell out $300 just for the noise reduction aspect. Remember that people with normal hearing can handle noisy environments well enough without any assistive device in the first place. All they want is a simple wireless headphones like the AirPods and $150 is already a lot of money for those, and they won't shell out $300.
Originally Posted by d'Wooluf
People who are hearing challenged enough would prefer to wear HAs instead. HAs are a lot more discreet and effective and much more customized for their loss than wearing these airbuds. So the type of people left who fit into the very small niche are people who have very slight hearing loss, not bad enough to need HAs, but slightly bad enough to may be interested in these airbuds. But even a big part of this very small niche will be in denial and want to act like they have normal hearing and won't be caught dead with an assistive listening device like this airbud. They will go unaided for as long as they can, until it becomes a big enough problem that they can't ignore it anymore, at which time they'll have already found that HAs are more effective and discrete for their hearing loss than these airbuds.
Don't get me wrong, these airbuds may have some following. But for the reasons above, I don't really think they'll become huge. Now 2 or 3 generations later? By then they'll morph into something so close to HAs that they'll then have to compete with HAs and they don't have the decades of expertise in the business as the HAs mfgs have.
HA wearer since the 1990's > Rexton Insite+ CIC (2011-2016) > Oticon OPN RITE (2016)
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